+ Helpful Honda

Helpful Honda is a rare form of altruistic advertising. Shedding the stereotype of the shady car salesman, Honda people are a symbol of integrity and trust.

Superbowl Sunday is the second deadliest day of the year for drunk driving. In an effort to keep the roads safe and stayed aligned with the Helpful Honda brand identity, we decided to offer everyone in Southern California a free ride home. Teaming up with Uber, we were able to help 8,816 potentially dangerous drivers get home safely.

Superbowl

reactioNs

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TV spots

Gas Pump Toppers

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+ HAPPY HONDA DAYS

Nostalgia is a powerful tool. With that in mind, we made a Helpful Honda campaign done in the style of a claymation holiday classic. In addition to being a copywriter for these spots, I also wrote the music and got to be the singer. This campaign is still running and about to enter it’s 8th year.